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Author: Jena Taylor

National Dictionary Day

National Dictionary Day Celebrates Noah Webster and American lexicon National Dictionary Day is here! Hurrah! Once a year we celebrate the man who led the movement for an American language and all that is related to his endeavor. For me personally, this day of celebration is even more exciting than National Chocolate Day which is quickly approaching on October 28, 2015 and National Martini Day wh...
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SWOT Analysis Case Study

SWOT analysis
SWOT Analysis Value When helping a client with a new business model in pre-launch mode, we requested to view their SWOT analysis. The founders admitted to not having completed one. When we asked, they replied they hadn’t seen the value in creating one. We recommended performing a SWOT analysis immediately to further assess the current business model. The SWOT analysis results would also provide a...
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Case Study: Swift Action

Just days before their first annual DECAF Festival, the cellist contacted The Word Tailor asking for help. Unable to make time or sense of the DIY method for creating a website with e-commerce ticketing option for patrons, Lindsay Groves reached out. We: Provided how-to instruction on obtaining URL & hosting Completed WordPress site within two days Researched & recommended best onl...
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Start-up companies: how we help

Start-up companies
Start-up companies As entrepreneurs, we love to share our passion with and support other entrepreneurs. We like to help start-up companies launch ensuring the proper strategies, branding, messaging, and design are all in place.  While exceptional branding, design, messaging, & strategy are applicable to all industries not all marketing minds think alike. By thinking and behaving differently, ...
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Portfolio

Branding: Project: Logo redesign Challenge: Existing logos did not match the image needed for the intended market Result: The Word Tailor created a temporary family logo system to bridge the gap between existing logos that were detrimental to presenting to the marketplace and the formal universal branding effort that is scheduled for summer 2015   Design: Project: Website redesign...
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