Effective design creates intrigue. Intrigue builds interest. Interest generates sales.
“There’s more than meets the eye”. What lies beneath effective design is more important than those things you actually see. What might catch the eye isn’t necessarily best for your brand. If the design is true to the brand then proper visual communication will be established, evoking the intrigue your brand requires. The design or visual identity is a physical manifestation of your brand so make it count! What meets the eye must intrigue the brain, drawing it closer to your brand and eventually drive business action. From new brand identity to brand repair, logos and info graphics or trade shows to website design, your business needs effective design to communicate clearly with prospects and customers.
The Word Tailor spends the time asking the right questions and researching before determining how to tailor a proper visual identity. We apply our proven, creative, and synergistic process to reveal effective ways to visually communicate your brand and put strategies into action with more than just “eye candy”. The design might directly explain your Unique Selling Proposition in an infographic or indirectly create a distinctive look and feel for your website, logo, or printed collateral in a way that effectively draws the audience closer to your brand and makes it receptive to sales. Either way the design must support your brand while having visual appeal AND purpose so it not only attracts the discerning eye but achieve something more—intrigue.
Intrigue is a fundamental component of effective marketing and visual communications. The Word Tailor generates intrigue through clean, inviting design that makes sense when a customer or prospect experiences it. By understanding the brand and the strategy we create the smartest visual representation for optimal results. The experience is a blend of both art and science that creates a stronger customer experience for your brand. Choosing the right graphic design agency for your graphic design needs is a critical decision—since communicating your brand properly and producing sales are paramount. Contact The Word Tailor today for your branding design, website design, graphic design, logo design, trade show booths and infographic needs.Yes, I want smart design!