Brand identity is more than a logo. Brand identity is how your customers view and feel about your brand. Your brand is what compels people to buy. Your brand motivates your customers to become loyal. Loyal customers become your advocates. Your advocates help spread the word about your product or service. These are some of the reasons why building a better brand is crucial to the success of your business. Your brand identity is so much more than a logo.
Just as people have personalities, some better than others, so too do brands. There’s a direct correlation: the better the personality the more people are attracted. Don’t you want to be the brand that has people talking? Don’t be the brand that is dull and boring like a wallflower at a dance. Let your brand shine. Be the brand that attracts customers and is inviting like your favorite aunt when you visit. We guide clients to discover their brand personality through a thoughtful and strategic process.
We ask questions like:
- How do you want your customers to feel about your product or service?
- What words do you want your customers to associate with your product or service?
- What are your values?
- What are your recognizable traits?
- What are your goals?
The brand essence (the invariable nature of it) defines the future direction and vision for the brand. Your brand essence determines how consumers, employees, management, and investors view the brand now and in the future.
The essential purpose of brand strategy is to define a sense of meaning and direction. Ultimately the brand strategy will include representing it visually, conceptually, & evoking emotion to connect it with its audience. Proper brand strategy also helps the owner of the brand link what people see, feel, and how they react to it to how the owner of the brand wants them to see, feel, and react.
The Word Tailor provides a complete array of branding services to ensure your brand is in tip-top shape:
- Brand strategy and positioning
- Brand definition
- Brand architecture
- Brand management
- Brand education
- Brand consulting
- Brand workshops
- Brand identity
- Logo design
- Identity design and standards