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/ Articles posted byJena Taylor

Author: Jena Taylor

Facebook suspends tens of thousands of apps

Posted on by Jena Taylor
facebook logo
The original list of hundreds under investigation has now grown to "tens of thousands".  Facebook reports the apps were created by about 400 developers which may have mishandled users' personal data in connection with Cambridge Analytica. Facebook has suspended all apps associated with the investigation. There is still a lot of ambiguity as to the level of exposure to personal data and the i...
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The purpose of advertising

Posted on by Jena Taylor
Originally published in my National Marketing Examiner column February 7, 2012 As I was pondering what to write about today, I was snacking on my lunch on the deck while thumbing through a recent issue of “Mountain House & Home” magazine. I decided to check out the advertisements in the issue and see if a topic would hit me over the head. As I suspected, it didn’t take long before an an...
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National Dictionary Day

Posted on by Jena Taylor
National Dictionary Day Celebrates Noah Webster and American lexicon National Dictionary Day is here! Hurrah! Once a year we celebrate the man who led the movement for an American language and all that is related to his endeavor. For me personally, this day of celebration is even more exciting than National Chocolate Day which is quickly approaching on October 28, 2015 and National Martini Day whi...
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SWOT Analysis Case Study

Posted on by Jena Taylor
SWOT analysis
SWOT Analysis Value When helping a client with a new business model in pre-launch mode, we requested to view their SWOT analysis. The founders admitted to not having completed one. When we asked, they replied they hadn’t seen the value in creating one. We recommended performing a SWOT analysis immediately to further assess the current business model. The SWOT analysis results would also provide a...
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Case Study: Swift Action

Posted on by Jena Taylor
Just days before their first annual DECAF Festival, the cellist contacted The Word Tailor asking for help. Unable to make time or sense of the DIY method for creating a website with e-commerce ticketing option for patrons, Lindsay Groves reached out. We: Provided how-to instruction on obtaining URL & hosting Completed WordPress site within two days Researched & recommended best onl...
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