Jena Taylor

Jena Taylor

The purpose of advertising

Originally published in my National Marketing Examiner column February 7, 2012 As I was pondering what to write about today, I was snacking on my lunch on the deck while thumbing through a recent issue of “Mountain House & Home”…

National Dictionary Day

National Dictionary Day Celebrates Noah Webster and American lexicon National Dictionary Day is here! Hurrah! Once a year we celebrate the man who led the movement for an American language and all that is related to his endeavor. For me…

Case Study: Swift Action

Just days before their first annual DECAF Festival, the cellist contacted The Word Tailor asking for help. Unable to make time or sense of the DIY method for creating a website with e-commerce ticketing option for patrons, Lindsay Groves reached…