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/ Jennifer L. Taylor Resume

Jennifer L. Taylor Resume

Profile

Assertive and charismatic, results-oriented marketing director and copywriter bringing more than 20 years of wide-ranging experience executing marketing campaigns for fast-paced companies. Vast experience in SEO, social media, content strategy, technical writing including blog and website architecture. Pioneer in writing email autoresponder messages. Successful in driving brand recognition, traffic, and revenue. Achieved 2857% ROI on a single sales letter. Saved a client $1M with one business case. Love tennis, skiing, reading, writing, cooking, baking, meditation, weighted hula hooping, & practices hot yoga daily. Author of non-fiction books.

Skills

  • Natural leader
  • Self-motivated
  • Technical writing
  • Technical aptitude
  • Social media
  • Search Engine Optimization and Marketing
  • Blogging
  • Campaign development
  • Public Relations, Certificate
  • Email marketing
  • Agile and entrepreneurial minded
  • Branding
  • Art direction
  • Google/web analytics
  • Copywriting
  • Strategic planning
  • Event management
  • Persuasive
  • Superb writer
  • Creative thinker

Work history

Chief Marketing Officer | Writer The Word Tailor Ltd.

Denver, CO 8.01 – present

  • Copywriter for IBM Watson Health writing copy and providing concepts for social tiles, white papers, brochures, infographics, email, blog articles, data sheets, LinkedIn posts, and more
  • Member of writing team for Flexential merger/acquisition new 85-page website re-write project—specifically cloud computing (https://www.flexential.com/cloud) and financial solutions (https://www.flexential.com/financial-solutions)
  • Director of Marketing for international best-selling author and public speaker creating and executing marketing and business strategies as well as landing pages
  • Wrote step-by-step instructions for online do-it-yourself marketing program for small businesses (sold under www.boostfinity.com) including creating the software-as-a-service solution in a cloud environment)
  • Close 80% of prospect inquiries across a variety of vertical markets including real estate, medical, construction, finance, & technology
  • Plan, write, and implement effective marketing communications & strategies for clients worldwide
  • Author technical white papers for clients
  • Utilize emerging marketing technologies including SEO, SEM, PPC, mobile, and social media
  • Coordinate with agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials
  • Develop marketing materials based on market research or market needs
  • Collaborate with designers and the editorial team on marketing materials

Director of Marketing & Public Relations|Deductible Shield

Denver, CO 12.09 – 10.10

  • Worked with financier to create new company with a new concept in the marketplace
  • Launched e-commerce website/company in 90 days
  • Named the company and led all branding efforts
  • Developed the website architecture & blog (software: WordPress, SalesForce, CMS)
  • Hired and supervised Manager, Inside Sales & Service
  • Utilized HubSpot to create highly effective SEO website, complete with inbound link strategies ranking at 89% within 2 weeks of website launch

Account Manager | Copywriter X Design Company

Denver, CO 8.99 – 6.01

  • Exceeded team sales goals by 50% in six months
  • Increased sales volume by adding 12 accounts in first six months
  • Consistently exceeded monthly sales quotas by more than 20% by pursuing leads, networking, expanding the prospect list, and nurturing relationships
  • Focus on technology companies which was not represented prior

Marketing Communications Specialist | ADIC

Englewood, CO 3.98 – 8.99

  • Performed marketing communications projects for hardware and software business units
  • Wrote technical documentation for software and hardware storage solutions
  • Completed quarterly forecasting and monthly financial reviews
  • Coordinated and participated in promotional activities and trade shows
  • Collaborated with external designers, developers, advertisers, and product managers to market products and services

Product Marketing Specialist | MICROMEDEX

Englewood, CO 12.95 – 8.97

  • Performed media negotiations and ad placement
  • Monitored and made adjustments to the department’s $500,000 budget, provided monthly forecasts and financial reports
  • Wrote user education manuals for hospital and clinic staff for medical software with step-by-step instructions for non-technical audience for three different software solutions offered to hospitals and clinics
  • Collaborated with external designers, developers, advertisers, and product managers to market products and services
  • Responsible for all aspects of healthcare business unit marketing including new product launches and developing collateral materials


Account Executive | Intelligent Electronics

Englewood, CO 11.93 – 9.95

  • Managed vendor registration for Fortune 500 high-tech annual national conference
  • Improved printing quality and reduced printing expenses through effective proofing
  • Received all ad materials for seven in-house publications; reviewed and accepted blue-line proofs
  • Successfully managed production schedule for all seven in-house publications

Sales Trainee | Account Executive Cardiff Publishing

Englewood, CO 8.92 – 11.93

  • Rotated through Advertising Sales and Trade Show & Conferences department in company’s initial training program; promoted three (3) months into program
  • Assigned to sell upgraded listings in buyer’s directory upselling by adding company logos for the first time in the company’s history; exceeded targeted sales goal by 300%
  • Sold advertising space for domestic (EMC Test & Design) and international (DEFENCE) technical trade journals using consultative selling techniques

Education

Bachelor of Arts: Communication Studies; Minor: Business Administration

University of Iowa Iowa City, IA

Certifications

  • Public Relations University of Colorado, Denver
  • Certificate in progress, NLP Practitioner and Master Training Certification Las Vegas, NV

Affiliations

  • Volunteer, Denver Public Schools, tutor lower-level readers specifically working on mechanics and comprehension with Reading Partners program
  • National Marketing Examiner for Examiner.com ­ company went defunct and pulled all articles in fall 2016
  • Denver School of the Arts Orchestra Parent Board, Marketing Member, 2010 – 2014
  • University of Iowa Dean’s Advisory Board for the College of Arts & Sciences, Charter Member, 2000-2003
  • University of Iowa Denver Chapter, Past president
  • Bethany Early Childhood Education Board, Past president

Accomplishments

  • Achieved a 2,857% ROI on a single sales letter
  • Saved a client $1,000,000 with a powerfully persuasive letter
  • Launched a company in 90 days including brand creation, marketing, and developing an e-commerce website and blog
  • Published author with three additional nonfiction books in the writing/editing stage
  • Launched DIY online marketing education system for small businesses – Boostfinity Marketing Guides (www.boostfinity.com) – first sale within six months of concept

Software

  • Microsoft Office – Proficient to Advanced
  • Salesforce.com – Proficient
  • Content Management – Proficient
  • WordPress – Advanced
  • Database software (Salesforce) – Intermediate
  • ActOn Software (marketing automation)- Proficient
  • Email marketing software – Advanced
  • HubSpot – Advanced
  • Adobe – Proficient
  • Asana – Advanced
  • Slack – Advanced
  • Klaviyo – Proficient
  • Shopify – Proficient
  • WooCommerce – Advanced
  • BaseCamp – Proficient

 

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