Messaging matters
“A good word is worth 1000 pictures.”—Charles Schubert
Spinning the old saying “A good picture is worth a 1000 words”, Charles hit the nail on the head. If SEO best practices didn’t “recommend” 350-500 words per page/post and mimes could find their way out of their imaginary boxes, we would have made this point in the first sentence. We could then break the mime out of the box and wipe the white paint off the mime’s face so he can walk and talk freely. Just as the mime would love to color his face, shake his hair, speak in a comical tone, and maybe join you for a beverage, you want to reveal your company’s true character in your brand.
The Word Tailor is here to help you articulate your brand’s character with effective messaging. Your brand might want to shake its hair or tuck it under a top hat. Maybe your brand wants to speak in a serious or comical tone. Your brand might even want to share a drink with someone. Let’s release the mime from the box—and bring the right messaging to your brand!
Aside from SEO recommendations, we believe the right word makes the difference indeed. That’s why we put so much strategic thought into everything we do. Our process is methodical. The right words, tone of voice, and positioning all combine to describe what you do and what sets your product or service apart from the competition. Naturally, this results in the “why” customers choose you. Before we write about what you do, or write to attract your customer’s attention, we think about all the things that come into play in order to pick just the right messaging for you.
We define branding and identify marketing strategies to produce the most effective messaging. This careful and conscious methodology produces the right messaging for the most consistent, effective, and compelling communication which ultimately produce the desired outcome.
Help me find the right word!