Facebook suspends tens of thousands of apps

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The original list of hundreds under investigation has now grown to "tens of thousands".  Facebook reports the apps were created by about 400 developers which may have mishandled users' personal data in connection with Cambridge Analytica. Facebook has suspended all apps associated with the investigation. There is still a lot of ambiguity as to the level of exposure to personal data and the i...
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The purpose of advertising

Originally published in my National Marketing Examiner column February 7, 2012 As I was pondering what to write about today, I was snacking on my lunch on the deck while thumbing through a recent issue of “Mountain House & Home” magazine. I decided to check out the advertisements in the issue and see if a topic would hit me over the head. As I suspected, it didn’t take long before an an...
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National Dictionary Day

National Dictionary Day Celebrates Noah Webster and American lexicon National Dictionary Day is here! Hurrah! Once a year we celebrate the man who led the movement for an American language and all that is related to his endeavor. For me personally, this day of celebration is even more exciting than National Chocolate Day which is quickly approaching on October 28, 2015 and National Martini Day whi...
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Case Study: Swift Action

Just days before their first annual DECAF Festival, the cellist contacted The Word Tailor asking for help. Unable to make time or sense of the DIY method for creating a website with e-commerce ticketing option for patrons, Lindsay Groves reached out. We: Provided how-to instruction on obtaining URL & hosting Completed WordPress site within two days Researched & recommended best onl...
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Start-up companies: how we help

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Start-up companies As entrepreneurs, we love to share our passion with and support other entrepreneurs. We like to help start-up companies launch ensuring the proper strategies, branding, messaging, and design are all in place.  While exceptional branding, design, messaging, & strategy are applicable to all industries not all marketing minds think alike. By thinking and behaving differently, ...
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